KELLY RIDDLE
Award-Winning Creative Visionary, Brand Leader and Customer Journey Strategist
CASE STUDIES
With a broad range of experience, my marketing strategies build communities, connect with consumers and inspire action that drives business growth.
CHALLENGE
Rebuild following of legacy cultivators
While MJBizCon was the leading international trade show for the legal cannabis industry, the brand had veered away from culture and legacy growers who are highly influential grassroots leaders and key buyers. The industry was also suffering from high taxation, funding barriers, plummetting wholesale prices and supply chain disruption.
SOLUTION
Connect with raw and compelling creative
We needed to show the industry we are in the fight, together. We created the "DARE TO" campaign that spoke to this core audience by collaborating with influencers and sharing the stories of cultivators, retailers and cannabis leaders who have overcome business challenges and stigma.
RESULTS
Extreme growth in reach and engagement
The "DARE TO" campaign delivered "The Most Extreme Social Media Results in 2023" (Tradeshow Executive Magazine) and gained more than 73M media impressions. It also was recognized as a finalist for "Best Marketing" among the leading events in the world by TSNN.
MJBizCon
